Qualitative Research That Matters

Analytic Red's core business is the delivery of client insight from qualitative research and analysis. We draw on a proprietary and established research techniques.

A major focus of our work is the collation and interpretation of perceptions held by employees, stakeholders and others to understand how decisions are made by individuals and teams in organisations. In this, and other projects, we have a portfolio of proven approaches:

* Deliberative Research
* Perception Capture
* Active Information Acquisition: Decision Reflection Exercises, Scenario-driven Events, Table-top Exercises
* Ethnographic Interviewing
* Rapid Desk Research & Literature Reviews

We use proprietary and other software to analyse and present our findings. Here's an example.

Analytic Red also have specific expertise in Information Operations and related areas.